Ridiculous Product of the Week

I have another product I'm annoyed with besides the Snuggie. Loreal has graced us with the new True Match Roller Foundation. Working daily with makeup, I'd say the number one concern with foundation amongst consumers is that it needs to be natural, not heavy. I cannot imagine that you would get a nice light, natural finish when you're rolling over your face like you would a wall of paint. And how does one get a smooth finish when a face is not flat and has many curves? It's just unfathomable to me that a product like this needed to be invented because brushes and fingers were just not cutting it anymore. I am really tempted to try this product out so I have some concrete evidence for this absurdity. If anyone has tried it already, let me know what your results were.